Live Streaming is Replacing Traditional Media

Even if live streaming has been around for many years, it experienced a tremendous acceleration during the pandemic as people spent on average 30% more time engaging with their smartphones and media devices.

As technology and media consumption remains higher than pre-covid levels, the success of Live Streaming is growing on a global scale. One of the sectors in which it has been more successful is e-commerce: E-commerce consumption accelerated by three years during the pandemic, and the increased competition in the virtual space worked as a catalyst, pushing companies to improve their users’ online experience and catch their attention.

Chinese tech giant Alibaba was the pioneer of Live Streaming in e-commerce. Through the Live Streaming platform Taobao, Alibaba created a new personalized shopping experience, connecting companies with roughly 800 million monthly users who visit Alibaba’s e-commerce site. Taobao’s range of products available in live streaming has been growing massively and the platform is expanding its offer to those categories previously available only offline, such as cars and large appliances.

Live streaming has also become a key feature in the social media landscape. With 2.6 billion downloads, 1.6 billion worldwide users (including Duoyin), and 800 million monthly active users, TikTok is one of the fastest-growing social media platforms ever. What makes TikTok unique is its AI algorithm. Once a video is uploaded on the platform, the AI algorithm uses Natural Language Processing (NLP) to analyze and categorize the video – including audio, hashtag, and images, which allows TikTok to provide users with highly targeted content that they find most interesting. In this way, TikTok’ content can engage its new users for up to 10 minutes, which is three times the capability of Instagram.

Another example is the Amazon-owned platform Twitch, which hosts 91% of all video game streaming and provides the content of more than 4 million broadcasters, monthly. In a high-competitive video games landscape, Twitch differs for the “Just Chatting” category: Streamers can engage with the community and talk to viewers even when they are not playing any game. To understand the impressive growth of the platform, consider that Twitch peaked at around 1.7 billion hours watched in November 2020, versus Facebook’s all-time-high of 250 million in September.

The live streaming market can become the largest entertainment medium. As reported by TechJury, the global live streaming market is surpassing the traditional media ecosystem - such as TV or social media- and it is expected to be worth over $247B by 2027. The growth trajectory is supported by a secular shift in consumer habits, considering that 63% of people aged 18-34 watch live streaming content regularly.

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The information in this article should not be regarded as a description of services provided by Delian Partners SA. The opinions expressed in this article are for general informational purposes only and are not intended to provide specific advice or recommendations for any individual or on any specific security or investment product. It is only intended to provide education about the financial industry. The views reflected in this article are subject to change at any time without notice.

When the Virtual and Digital worlds merge, a Digital Twin is created

An increasing number of companies are adopting a new emerging technology that allows the fusion of physical and virtual systems. The product of the fusion between these two components is called Digital Twin, a virtual representation of physical products and systems, generated through data collected from the environment. Creating a Digital Twin helps businesses to analyze more efficiently integrated sources of data and to predict how a product or system would behave in real life, enabling rapid and advanced decision making, or anticipating future risks.

An example of a successful Digital Twin application comes from the 36th America’s Cup race. Luna Rossa Prada Pirelli, in partnership with Altair, used Digital Twin technology to design, develop and optimize most of the boat’s components. Through the Digital Twin software powered by AI, Luna Rossa created a virtual representation of the boat to analyze how the AC75’s foils would impact the water, obtaining vital information on the boat’s structure and simulating how it would perform under different conditions.

Defender Emirates Team New Zealand also developed a Digital Twin in partnership with McKinsey and its subsidiary Quantum Black. Using AI and Machine Learning the team performed a vastly larger number of sailing maneuvers than a real crew could have done, in less time and processing a huge amount of data ten times faster than the normal testing process in a simulator room.

Digital Twin technology is also becoming a key component in the development of smart cities. Governments are partnering with tech companies to build a Digital Twin of physical cities to help them make better decisions in the design and development of urban areas or anticipate potential dramatic consequences from climate changes and make cities increasingly sustainable. Microsoft’s subsidiary Azure Digital Twins launched a comprehensive software solution to build digital smart cities, providing engineering companies and constructors with virtual representations of the physical spaces to help them analyzing the environment and optimizing space usage.

Accelerating technological advancements are paving the way for the adoption of Digital Twins, which are part of the most disruptive innovation cycle in the technology sector. The rise in popularity of Digital Twin technology is also supported by advancements in AI and the Internet of Things (IoT) which make it easier to collect and integrate a vast amount of data and information. According to Deloitte’s Tech Trends 2020 report, the global Digital Twin market was worth $3.8B in 2019, and it is projected to reach $35.8B by 2025, at a CAGR of more than 45%, creating an increasing number of long term investment opportunities.

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The information in this article should not be regarded as a description of services provided by Delian Partners SA. The opinions expressed in this article are for general informational purposes only and are not intended to provide specific advice or recommendations for any individual or on any specific security or investment product. It is only intended to provide education about the financial industry. The views reflected in this article are subject to change at any time without notice.

From the Console to the Cloud: The Disruption of the Gaming Industry

With restrictions on travel and social interactions, people have started spending even more time in front of screens, seeking alternative forms of entertainment: A clear beneficiary is the Video Gaming Industry which reached $159.3 Billion during 2020, increasing by 9.3% from 2019 - Video Game Statistics.

This unprecedented boom in the Gaming industry was supported mainly by Cloud Gaming technology, a kind of "Netflix for gaming" which allows users to play a wide range of games which would usually require specific high-powered hardware. Thanks to the Cloud, users can play games remotely just by subscribing to the service, avoiding the need to download files into their devices or purchasing expensive consoles. This new business model is called Game-as-a-Service (GaaS) and it is completely changing how video games are consumed.

Video game company Activision Blizzard is one of the first major pioneers of this model. Its great success came from the blockbuster “Call of Duty” franchise: Whether the user is playing on a PS5, Xbox, PC, or smartphone, he can access the entire video game saga and engage with other players from any device just by subscribing to it. 2020 was a record year for Call of Duty, with more than 100 million monthly active players engaging with its free-to-play experience.

Another successful example is Epic Games and its popular video game Fortnite. Fortnite is a multi-platform and no-cost game whose first source of monetization comes from micro-transactions. Everyone can access the basic game experience, and monetization happens when gamers decided to buy additional features such as new costumes, weapons, and even special missions.

GaaS has been around for several years, but the growth and the engagement of users has been accelerated in recent years by the live streaming. Amazon-owned platform Twitch is a game streaming platform where people can truly live the social side of gaming. Through Twitch, top video game players can make money broadcasting games and monetizing fans’ views: In March 2018, Fortnite reached about 630,000 viewers, while in 2019 another event hosted by Fortnite attracted more than 7 million viewers. In 2020, Twitch had about 26.5 million daily users and 6.9 million streamers creators each month, and these numbers are continuously rising – Twitch Traker.

In 2020 Google has entered a media partnership with Activision to show the online format of The Call of Duty League through its own video-platform YouTube. The online event was the most watched CoD e-sports match in the game’s history: The Call of Duty League reached 1.1 million subscribers on YouTube, with a peak of 331,000 viewers - Forbes.

The GaaS business model is disrupting the game industry as never before: The main difference from traditional forms of gaming is that through the Cloud, games are streamed and not sold at once. Instead to purchasing a product, users must pay for a subscription service, and that is why game developers cannot stop updating their services: By introducing exclusive new content, users become more willing to spend money to enhance their gaming experience, generating a potentially unlimited stream of revenues. To maintain a competitive edge, Game developers must communicate and cooperate with users to generate a virtuous cycle of revenues and achieve a win-win situation.

As reported by Statista, the Video Games industry will reach more than $150 billion in 2021, attracting companies outside the gaming sector: The evolution of Cloud services, combined with advancements in 5G network globally, allow big technology companies such as Amazon, Google, and Tencent, to heavily invest in network infrastructures and technology innovation to be part of the future expansion of the industry.

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The information in this article should not be regarded as a description of services provided by Delian Partners SA. The opinions expressed in this article are for general informational purposes only and are not intended to provide specific advice or recommendations for any individual or on any specific security or investment product. It is only intended to provide education about the financial industry. The views reflected in this article are subject to change at any time without notice.