In recent years, the use of artificial intelligence in the retail industry has become increasingly popular, with many big tech companies implementing the technology to enhance customer experiences and streamline operations. According to Yahoo Finance, the global AI retail market size is expected to reach $25.83 billion by 2028 from $5.19 billion in 2022.
Customer service stands out as the most prominent retail application for AI technology, with Amazon being one of the major investors in this domain. Amazon's Alexa Chat Bot is powered by a combination of natural language processing (NLP), machine learning (ML), and automatic speech recognition (ASR) technologies. When a user types a request into the chatbot, the ASR technology converts the text into a digital format that can be analyzed by the NLP algorithms. The NLP algorithms then analyze the syntax, grammar, and context of the user's request to determine the most appropriate response. In the meantime, the ML component enables the system to learn and improve over time based on users’ interactions: The more users interact with the chatbot, the better it becomes at understanding their needs and providing accurate responses.
Also, Alexa's AI-powered shopping assistant uses a combination of algorithms and data analysis to provide customers with product recommendations. In addition to that, the chatbot can also handle other types of requests, such as answering questions, placing orders, and providing customer with 24/7 support, meaning that they can to shop whenever they want without needing human assistance.
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AI is also being used by e-commerce companies to improve search results and product categorization. Alibaba, one of the largest e-commerce platforms in the world, uses AI-powered image recognition technology to automatically categorize products based on their visual characteristics, and uses NLP to analyze product descriptions and categorize them based on the words and phrases used. This allows the platform to identify product attributes and features even if they are not explicitly listed. Additionally, Alibaba has launched a virtual assistant, AliGenie, which uses AI to help customers with their shopping experience providing them with more personalized recommendations which are tailored on user’s preferences.
According to Yahoo Finance, AI market size was valued at $95.60 billion in 2021 and is projected to reach $1,847.50 billion by 2030, growing at a CAGR of 32.9% during that period. The use of AI in retail is becoming increasingly popular, and many big tech companies are developing new features to enhance customer experiences and streamline operations. Chatbots, virtual assistants, product recommendations, search optimization, and categorization are just some of the ways that AI is being used in ecommerce. As AI technology continues to evolve, we can expect even more innovative use cases to emerge, leading to improved customer experiences and increased efficiency in the ecommerce industry.
The information in this article should not be regarded as a description of services provided by Delian Partners SA. The opinions expressed in this article are for general informational purposes only and are not intended to provide specific advice or recommendations for any individual or on any specific security or investment product. It is only intended to provide education about the financial industry. The views reflected in this article are subject to change at any time without notice.
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